User habits for seeking information and brands are evolving. Through our GEO (Generative Engine Optimization) consulting, we ensure your brand gains greater visibility on AI platforms such as ChatGPT, Gemini, and Google’s AI-powered search features. With our data-driven strategies and analytical reporting, we track your brand’s presence within AI-generated responses and strengthen its position in the digital landscape.
Search behavior is shifting. Instead of browsing through ten blue links, users now read a single, definitive answer—and if a brand isn’t mentioned within that response, it doesn’t even make the cut. GEO (Generative Engine Optimization) is a strategic approach designed to ensure your brand is accurately understood by large language models, recognized as a trusted source, and recommended in relevant search queries.
GEO is not an alternative to SEO. It does not replace SEO; rather, it brings it into the age of artificial intelligence. It is not a one-time or sporadic endeavor; it requires consistent monitoring and ongoing implementation. The primary reason for this is the continuous evolution of GEO practices, driven by rapid advancements in the field of artificial intelligence.
AI-powered platforms are playing an increasingly significant role in how users access information and make decisions. In the travel sector, in particular, users are leveraging platforms such as ChatGPT, Gemini, and Google’s AI-driven search features to research hotels, select destinations, and evaluate accommodation options. This shift creates a new arena of visibility for brands. Being featured in AI-generated responses allows brands to engage with potential guests at an earlier stage of their decision-making process. Initiating GEO (Generative Engine Optimization) efforts today is essential for strengthening your brand’s position within this new search ecosystem and adapting to evolving user behaviors.
Strategy and Competitor Analysis
We begin by identifying your target queries and analyzing the current visibility of both your brand and your competitors within LLMs (Large Language Models). We then share the resulting strategy with you and use it as the foundation for our work.
On-Page Content Strategy
We restructure your website’s content to ensure it is easily readable and quotable by artificial intelligence.
Technical Analysis and Development
We examine and enhance your site’s technical infrastructure to ensure it is accessible, readable, and accurately interpretable by AI bots.
Off-Page Guidance
We provide briefs for necessary initiatives across OTAs, metasearch engines, and reputation management channels, ensuring your team takes the right steps.
User-Generated Content Positioning
We ensure your brand is accurately positioned within user reviews and experience-based content—sources that artificial intelligence relies on heavily.
FAQ optimization and development
ALT tag optimization for images
Strengthening keyword and topic coverage
Schema markup and structured data optimization
Managing AI crawler access (GPTBot, OAI-SearchBot, PerplexityBot, Google-Extended, etc.) via robots.txt
Creation of an llms.txt file
Ensuring content dependent on JavaScript is readable by AI bots
Hreflang and entity optimization (Organization/Hotel schema, sameAs, Wikidata)
Setup of Google Search Console and Bing Webmaster Tools
We monitor your brand’s performance in AI-generated responses based on a set of queries defined each month:
Mention: How frequently your brand appears in the responses
Share of Voice: Your visibility relative to your competitors
Sentiment: The tone in which your brand is described
Average Rank: Your average position within the recommendations
GEO Analytics Dashboard: You can track all these metrics in real-time via your own dedicated dashboard, without having to wait for a formal report.
Platforms: ChatGPT, Gemini, Google AI Overviews, and AI Mode
Languages: Turkish, English, German, Russian
When searching for hotels, your potential guests are now turning to ChatGPT, Gemini, and Google AI Mode. With our Generative Engine Optimization (GEO) service, we strategically position your brand within these AI-generated responses, while providing you with an analytics dashboard that allows you to track the entire process with full transparency.
Thanks to its "Marketing Intelligence" approach that blends advertising technologies and engineering, Dablyu manages your digital marketing processes with a brand focus and accompanies you on your digital journey.
We are here to accompany your brand journey and contribute to your growth in the field of digital marketing with our experienced and dynamic staff in the fields of Web Software, E-commerce and Mobile Applications.
Contact us now by filling out the form.
AOSB 3. Kısım Mah. 40. Cad. Antalya OSB Teknopark No:4/Z01 Döşemealtı / ANTALYA
hello@dablyu.com +90 (553) 235 81 00