A Year Full of Success: Digital Marketing Story of Gözhan Optik

A Year Full of Success: Digital Marketing Story of Gözhan Optik

Gözhan Optik has become a brand that is followed in the eyewear industry with its quality sunglasses and the importance it attaches to customer satisfaction. It continues to grow with the strategies we produce in the field of brand marketing and performance! 

Impressive Website Traffic Increase: Gözhan Optik increased its website traffic by 75% in 2024. This is a remarkable achievement and an indicator of the effectiveness of digital marketing strategies.

Massive Growth in Sales: Gözhan Optik recorded a 60% growth in sales compared to last year. This is an important indicator of how the brand's digital marketing activities are reflected in real-world results.

Increase in ROAS (Return on Advertising Spend) Rate: Gözhan Optik's ROAS ratio reached 18.5. This shows that the brand's return on advertising expenditures is high and the investment has more than paid off.

Key factors behind Gözhan Optik's digital marketing success;

E-Commerce: The brand offers customers an easy and secure shopping experience by effectively using the online sales platform.

Brand and Performance Marketing: Gözhan Optik follows a comprehensive brand and performance marketing strategy to increase brand awareness and encourage direct sales.

Social Media Marketing: The brand uses social media platforms Instagram, Facebook, Tiktok and You

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