As Concept Interaktif, we strengthened the brand's digital presence by providing social media management, digital marketing and production services to MP Hotels. MP Hotels is a valuable brand in Concept Interaktif's “Full Service” segment, which we contribute to its growth with digital strategies. Within the scope of this collaboration, various complementary advertising models were used to increase brand awareness and ensure that USPs (unique selling propositions) reach the target audience effectively. In 2023, data-driven performance marketing strategies were implemented with the data obtained from advertising activities. As a result of these strategies, ROAS (Return on Advertising Spend) of 22.02 was achieved in the first 6 months of 2024. In the period from January to May, monthly sales rates increased by an average of 1.43 times each month compared to the previous month. Looking at the entire six-month period, this increase rate was 5.59 times. In addition, we are very proud to have increased our targeted ROAS value by 2.5 times during the 2-year performance period thanks to our ROAS-oriented efforts. This successful collaboration with MP Hotels is a concrete example of how digital marketing strategies contribute to the growth of brands when implemented correctly. As Concept Interaktif, we continue to support the digital transformation of brands with data-driven strategies.
Thanks to its "Marketing Intelligence" approach that blends advertising technologies and engineering, Dablyu manages your digital marketing processes with a brand focus and accompanies you on your digital journey.
We are here to accompany your brand journey and contribute to your growth in the field of digital marketing with our experienced and dynamic staff in the fields of Web Software, E-commerce and Mobile Applications.
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