The early booking period is one of the times when digital competition is most intense in the hotel industry. As users shape their vacation plans in the first months of the year, visibility in search engines creates a critical advantage for brands. The SEO work we conducted for Kirman Premium is a strong case study demonstrating how organic visibility can be strengthened with the right timing and strategic planning during this competitive period. The Kirman Hotels brand was repositioned as Kirman Premium through a comprehensive restructuring process. During this transformation, the website was completely revamped, the domain was changed, and page redirects were implemented. In such brand transitions, it takes time for search engines to re-crawl the site and stabilize rankings, and temporary traffic losses are a common occurrence. Moreover, for keywords like "early booking," not only hotels but also tour operators, agencies, OTA platforms, blogs, and news sites are in intense competition. Despite this challenging situation, the main focus of the SEO strategy designed for Kirman Premium was to strengthen the technical infrastructure and implement content production early on. The website's CMS structure was designed with SEO in mind, page-by-page SEO strategies were meticulously implemented, and content planning was structured around high-potential keywords. Content was published in four different languages, supporting both local and international search visibility. Regular website updates ensured continuous crawling by search engines, making organic visibility sustainable. As a result of the implemented SEO efforts, organic traffic from the keyword "early booking 2026" reached 14.39% of the website's total traffic. This keyword also accounted for 7.17% of total impressions, demonstrating strong visibility. In Google search results, it ranked 9th, immediately after sponsored ads, ahead of major OTA and agency brands such as Etstur, Jolly Tur, and Tatil Sepeti. In Yandex searches, it ranked 13th, becoming the only hotel group to appear on the first page of both search engines. Following a preparation process completed in November 2025, the SEO strategy implemented in December 2025 enabled Kirman Premium to achieve a strong position in organic search results during the early booking period. This case study clearly demonstrates the critical importance of early planning in hotel SEO, the alignment of technical infrastructure and content strategy, and accurate analysis of industry dynamics.
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