Yilmaz Optics' Great Success in its Performance Marketing Journey

Yılmaz Optik is a brand whose digital marketing activities we started to carry out last July 2023. The creation and implementation of the advertising strategies were completely carried out by Concept Interaktif. The successful results achieved during this period reveal the brand's significant transformation in digital marketing.   While the ROAS (Return on Advertising Spend) of Yılmaz Optik was 1.61 in July 2023, which was our starting point, this ratio was increased to 3.03 in just 2 quarters. In the last two quarters, this ratio has reached 5.23. In other words, Yilmaz Optik's ROAS target increased by 224% in the 12 months we spent together.   When we compare the first two quarters of 2023 with the last two quarters, a 2.48-fold increase in total turnover was achieved. In the first two quarters of 2024, we broke our own record and achieved a 200% increase in turnover.   In the first 6 months of 2024, the average selling price of individual products increased by 2.04%. The number of products sold increased 1.58 times. With the work done by Concept Interaktif, 2.54 times the turnover of the brand in the previous 2 years of activity was achieved in just 1 year. The 2-year turnover amount was achieved in the first 7 months of our activity, which was the end of January 2024. If you want to accelerate the digital transformation of your brand and get ahead of your competitors in the sector, contact us and we will create a customized roadmap for you!

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dablyu Meet Dablyu

Thanks to its "Marketing Intelligence" approach that blends advertising technologies and engineering, Dablyu manages your digital marketing processes with a brand focus and accompanies you on your digital journey.

 

We are here to accompany your brand journey and contribute to your growth in the field of digital marketing with our experienced and dynamic staff in the fields of Web Software, E-commerce and Mobile Applications.

 

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