Lago Hotel in Side Manavgat, one of the leading accommodation facilities in the region, needed a comprehensive branding and traffic study with the brand change it realized last year. Concept Interaktif successfully managed this process with its experienced team and management in the hotel industry. Lago Hotel's digital marketing processes for its international guests were carried out through platforms such as Google Ads, Meta Ads and Yandex Ads. The focus of the efforts was to increase the awareness of the brand as well as to increase booking requests from abroad, supported by organic traffic. The successes achieved in May and June are noteworthy. In June, there was a 20% increase in overnight stays and 49% increase in turnover compared to May. Between July 1-19, 2024, there was a 26% increase in overnight stays and a 15% increase in turnover compared to June. In addition, the turnover between June 20 - July 19, 2024 was 1.54 times higher than the turnover between January 1 - June 19, 2024. 9.76% ROAS (Return on Ad Spend) was achieved with the advertisements made between May 20, 2024 and July 20, 2024. This successful digital marketing management has led to a significant increase in the number of international guests and revenues of Lago Hotel. If you want to strengthen your digital marketing strategies and grow your brand, contact us. Let's write your success story together!
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Meet Dablyu
Thanks to its "Marketing Intelligence" approach that blends advertising technologies and engineering, Dablyu manages your digital marketing processes with a brand focus and accompanies you on your digital journey.
We are here to accompany your brand journey and contribute to your growth in the field of digital marketing with our experienced and dynamic staff in the fields of Web Software, E-commerce and Mobile Applications.
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