Kirman Hotels Continues to Grow in Brand and Performance!

Kirman Hotels continues to grow day by day in the field of brand and performance in its digital journey that we started in 2018.   With the Signature Concept developed in 2021, a 360-degree digital media strategy was prepared specifically for Kirman Hotels. Within the scope of this strategy, Kirman Hotels' target audiences were filtered in accordance with digital, special hotel service concepts were created for each target audience, and video and photo concept shoots were realized. The Kirman Signature Concept was published on all digital and offline channels, including the website, social media and B2B agencies.   As Dablyu, with our long experience in tourism and hotel management, we prepared Q4 media planning for the Signature Concept and realized advertising activities for different target audiences in each country and achieved over 50,000,000 impressions.   In the performance area, we provided value to the brand in international performance ads by organizing performance ads with the remarketing data we accumulated on Google, Meta and Yandex channels specifically for each target audience.   We successfully executed domestic market performance ads in Turkey with the bidding strategies we developed for call center, lead and website direct sales campaigns in Turkey and the domestic market.   In 2018, Kirman Hotels differentiated itself from its competitors in Side, Manavgat and Alanya regions by activating digital channels and online travel agencies and increased its market awareness with this strategy and continues to do so.