Kirman Belazur continues to make a difference in online channels thanks to its strategic work in the field of digital marketing. The brand's digital campaigns have yielded significant results in terms of visibility and performance. Multi-channel advertising platforms such as Google Ads, Meta Ads, Yandex, as well as DV360 and Taboola, were effectively used to plan and implement both impression-focused and conversion-focused campaigns. Intensive impression-focused campaigns were used to reach potential customers before the peak season; during the peak season, Retargeting and Remarketing strategies were employed to reach the target audience at the right time with the right messages. Furthermore, user engagement and brand awareness were significantly increased by monitoring current trends and up-to-date content strategies. Comparing the periods January-May 2024 and January-May 2025, the results were quite impressive. Message initiations increased by 1600%, while the number of bookings increased 1.5 times. Click-through and impression rates increased significantly in the UK and Germany, while in Russia, despite a 50% reduction in costs, record increases in impressions and clicks were recorded. These increases have strengthened the brand's digital visibility in international markets. Revenue also increased by 81.31% in Euro terms and 61.72% in Turkish Lira terms. These results demonstrate that Kirman Belazur has planned and implemented its digital strategies correctly. Thanks to accurate targeting before the high season, content that captures current trends, and a performance-oriented approach, the brand has managed to increase both customer engagement and revenue. With these successes achieved in digital channels, Kirman Belazur is determined to continue making a difference and maintaining its sustainable growth.
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