City hotel management has different dynamics from other types of hotel management and requires a unique approach, especially in capital cities such as Ankara. City hotel management in Ankara is shaped in parallel with the activities of the capital's public institutions. In this context, a quiet period is generally expected during the summer. However, the digital marketing strategies we developed for New Park Hotel changed this expectation and provided remarkable results for our hotel. Park Ankara Hotel reached a large customer base thanks to the brand and generic campaigns we carried out with Google ads. This strategy not only led to an increase in online bookings, but also significantly increased the number of physical visitors to the hotel. Google ad campaigns effectively promoted New Park Ankara's brand to the target audience and reinforced the hotel's strong position in the city hotel industry. Our digital marketing strategies brought the services offered by the hotel together with the right audiences, resulting in tangible and measurable achievements. When we look at the last quarterly data, 33% more clicks and 90.75% more impressions were achieved, although the ad spend remained constant. In addition, an increase of nearly 30% in measurable revenue was achieved compared to the previous period. Take advantage of Dablyu's solutions and grow your brand.
Thanks to its "Marketing Intelligence" approach that blends advertising technologies and engineering, Dablyu manages your digital marketing processes with a brand focus and accompanies you on your digital journey.
We are here to accompany your brand journey and contribute to your growth in the field of digital marketing with our experienced and dynamic staff in the fields of Web Software, E-commerce and Mobile Applications.
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