With a strong position in the textile industry and collections appealing to different segments, Birlik Giyim has been our solution partner since 2023. The performance marketing efforts carried out between 2023 and 2025 clearly revealed the brand’s digital potential. As of 2026, we took the process a step further and restructured the entire system. The entire digital ecosystem was redesigned from the ground up, including advertising infrastructure, website architecture, creative strategy, and sales channel integration. Meta and Google campaigns were restructured with a performance-driven approach and continuously optimized, while a new conversion-focused website architecture was implemented. Special day and seasonal campaigns were supported with dynamic designs that enhanced user experience. Visual and messaging consistency between ad creatives and the website was strengthened, ensuring a seamless journey from ad to landing page. The API integration for the Trendyol store was restructured; product catalog and category mappings were optimized, making the second sales channel significantly more efficient. As a result, when comparing January–April 2025 with the same period in 2026, strong growth was achieved. Website traffic increased by 56%, while order volume grew 3.6x and the number of units sold increased by 4.96x. Total revenue grew by 309%, reaching 3.8x. In the same period, advertising performance also improved, with ROAS increasing by 83%, and Trendyol ROAS rising from 5.20 to 11.72. The story of Birlik Giyim demonstrates that sustainable growth in textile e-commerce is possible through the right strategy and an integrated digital ecosystem. If you want to create a similar transformation story for your brand, feel free to contact us; together we can build a tailored roadmap and write your digital success story.
Thanks to its "Marketing Intelligence" approach that blends advertising technologies and engineering, Dablyu manages your digital marketing processes with a brand focus and accompanies you on your digital journey.
We are here to accompany your brand journey and contribute to your growth in the field of digital marketing with our experienced and dynamic staff in the fields of Web Software, E-commerce and Mobile Applications.
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