We carried out performance-focused digital marketing activities across Google Ads, Meta Ads, and Yandex to strengthen White City Hotels’ performance across digital channels. Through data-driven strategies, regular campaign optimization, and remarketing efforts, we focused on increasing the brand’s digital visibility while driving users to direct booking and communication channels. According to a comparison of the January–June 2025 and January–June 2026 periods, the results of these efforts led to a 447% increase in widget-generated revenue in Euro terms and a 649% increase in Turkish Lira terms. The number of bookings made through the widget increased by 256%, while the number of new users rose by 192% and WhatsApp clicks increased by 203%. Total ad clicks increased by 21%, while total communications increased by 6%. Improvements in user behavior were also reflected in overall performance. The bounce rate improved by 43%, while the ratio of advertising investment to total revenue improved by 15%. As a result, digital advertising activities contributed not only to visibility and traffic, but also to direct bookings and overall revenue performance. With our data-driven approach and continuous optimization, we achieved measurable improvements in White City Hotels’ digital performance. If you are looking to strengthen your brand’s digital growth potential, get in touch with us and let’s develop a strategy tailored to your brand together.
Thanks to its "Marketing Intelligence" approach that blends advertising technologies and engineering, Dablyu manages your digital marketing processes with a brand focus and accompanies you on your digital journey.
We are here to accompany your brand journey and contribute to your growth in the field of digital marketing with our experienced and dynamic staff in the fields of Web Software, E-commerce and Mobile Applications.
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